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What is Tree Of Riches?
In a press release on Friday, Ladbrokes and Coral owner Entain urged the government to “close the loophole without delay” in response to a Department for Culture, Media and Sport consultation on the matter.
The second consultation, which ran from 15 July to 9 September, followed an initial review in February.
But Entain warned the current timeline, which would enforce the ban by August 2027, was not timely enough, allowing unlicensed operators to sponsor Premier League clubs for another full season.
How to play Tree Of Riches
After leading his financial conglomerate for more than six decades, Warren Buffett is stepping down as Berkshire Hathaway chairman, effective immediately. Buffett has transitioned to the role of chairman emeritus and will remain on the company’s board of directors.
Greg Abel took over as CEO of the $1 trillion organization in early 2026. While Buffett continued to visit the office daily, he indicated he is now ready for a slower pace.
“Recently, I celebrated my 96th birthday with family and friends, including one of my great-grandchildren, who had just turned one. He’s moving a bit faster than I am these days,” Buffett wrote in a letter to shareholders. The billionaire credited Abel with exceeding his “sky-high” expectations, giving him complete confidence in completing the transition.
What is Tree Of Riches?
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
