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While sports event contracts are currently the tentpole category for the prediction market industry, data indicate bettors and traders are embracing other categories.
Fullstory points out that while 62% of consumers have dabbled in sports event contracts, 42% traded economic or financial derivatives on a prediction market while a comparable percentage transacted in an election or political event contract. More than a quarter traded at least one entertainment or pop culture derivative.
That widening breadth is vital for the industry at a time when some analysts estimate volume could jump to $10 trillion by 2035 – a projection that is largely rooted in other categories surpassing sports for the top spot.
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The two companies began collaborating in November 2025. As part of the deal, Polymarket provided data for a dedicated prediction market section on Yahoo Finance. The feature provided market-based probabilities of economic, political, and financial developments alongside Yahoo Finance content.
The Yahoo Finance prediction market section was taken out in April. The companies have now confirmed that the larger deal is also off, as reported by Bloomberg.
Yahoo said Polymarket is still an advertising partner and suggested the two could collaborate on other projects in the future. Polymarket has not provided any public explanation for the end of the data partnership.
How to play The Belt Of Champion
Warren Buffett, arguably the most celebrated investor of the modern era, is stepping back. As the 96-year-old “Oracle of Omaha” transitions to chairman emeritus, his legendary career concludes just as Americans are gambling at record levels—a speculative culture he has spent decades criticizing.
After leading his financial conglomerate for more than six decades, Warren Buffett is stepping down as Berkshire Hathaway chairman, effective immediately. Buffett has transitioned to the role of chairman emeritus and will remain on the company’s board of directors.
Greg Abel took over as CEO of the $1 trillion organization in early 2026. While Buffett continued to visit the office daily, he indicated he is now ready for a slower pace.