Scratch & Win - Scratch Cards

About Scratch & Win - Scratch Cards

Recent articles have been just important in bringing you, poker fans, the latest news, features that cut to the heart, diamond, spade and club of each issue and hopefully, entertaining you. While to some, the future of online poker is the most vital discussion point, others would like to know what it takes to quit their job and become a professional player.  

There have been many uplifting elements to writing about poker through a global pandemic, as odd as those words must feel to read and certainly are to write. From inspirational quotes to motivate players who are just joining or continue to love the game to what could help players turn pro as an alternative to more difficult careers to sustain (they do exist!), it has genuinely been a job I have treasured and I hope you have enjoyed the content that I and the incredible Calvin Ayre content team have been able to bring you during the past 18 months or so.  

Bringing you series of articles such as Poker on Screen and Poker in Print has been a massive source of pride for myself and the team and I even got the chance to discuss poker in the movies and on television on the recent episode of the award-winning podcast, The Chip Race.  

What is Scratch & Win - Scratch Cards?

“As much as we work as a managed service, it’s always a collaboration,” Wilson states. “We need to make sure that the operator and Splash are a partnership, we understand your requirements, and then we can go out and deliver that for you.”

That management also involves balancing margin and longevity. Wilson notes that Jackpot engines need to balance commercial performance with a sustainable and enjoyable player experience. Operators need enough control to manage contribution levels, drop mechanics and reward frequency, while ensuring the product remains engaging and fair for players over time.

 “How do you balance that against not draining too much of the players’ funds and making sure that it has the stickiness, and that we’re not pushing players away, but encouraging them to come back?” he asks. “That really is the science.”

How to play Scratch & Win - Scratch Cards

One customer built its own casino landing page and wanted to use Cubeia’s APIs to make it work with the platform. “Another wanted to use Cubeia’s player account management system to build its own functionality, including personalised bonuses,” Grenstad recalls.

The idea is less about Cubeia providing another AI tool than making its platform and data accessible to AI infrastructure customers are already building themselves. Cubeia is now running a pilot based on the landing-page use case.

This was not necessarily on the horizon just six months ago, Grenstad says, but now he believes Cubeia should ultimately be able to “say yes” when customers arrive with products built using their own AI tools.